This policy explains what information Liberty Choice Group collects, how we use and share it, and the choices and rights you have — including how our text messaging program works.
Liberty Choice Group ("Liberty Choice Group," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website, submit a funding application, call or text us, or otherwise interact with our services (collectively, the "Services").
By using the Services or submitting information to us, you agree to the practices described in this policy. If you do not agree, please do not use the Services.
Liberty Choice Group is a financing marketplace and referral service. We are not a bank, lender, or funding provider. To help you obtain funding, we share your application information with independent third-party funding partners who have their own separate privacy policies. Please review their policies before accepting any offer.
We collect information you give us directly, information generated automatically as you use the Services, and information we receive from third parties.
We may receive information about you from funding partners, marketing partners, lead providers, business data services, and public records. Depending on the funding product you request, our partners may also obtain consumer or business credit reports directly from credit bureaus, subject to their own disclosures and your authorization.
We use the information we collect to:
If you provide your mobile number and check the applicable consent box, you agree to receive text messages from Liberty Choice Group. We separate consent for service-related messages from consent for marketing messages, and you may agree to one without the other.
Opting out of text messages does not opt you out of phone calls or email, which are governed separately as described below.
By submitting your phone number through our website or otherwise providing it to us, you consent to receive telephone calls from Liberty Choice Group and our funding partners at that number, including calls placed using an automatic telephone dialing system or prerecorded or artificial voice, for purposes related to your funding inquiry. This consent is not a condition of obtaining funding, and you may revoke it at any time by telling us during a call, emailing us, or using the contact information below.
Calls with our team may be monitored or recorded for quality assurance, training, and compliance purposes.
Depending on where you live, you may have rights to know what personal information we collect, to request access to or a copy of it, to request correction or deletion, and to opt out of certain sharing for targeted advertising. Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, and other states with comprehensive privacy laws may exercise these rights by contacting us using the details below.
We will not discriminate against you for exercising any privacy right. We may need to verify your identity before responding, and we will respond within the timeframe required by applicable law. You may also designate an authorized agent to make a request on your behalf.
Certain financial information we collect is governed by the Gramm-Leach-Bliley Act and related financial privacy regulations, which may apply instead of, or alongside, state privacy laws.
We maintain administrative, technical, and physical safeguards designed to protect the information we collect, including encryption in transit and restricted internal access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please avoid sending sensitive documents through unsecured channels and contact us if you believe your information has been compromised.
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to service your application, maintain business records, resolve disputes, and comply with legal, tax, and regulatory obligations. When information is no longer needed, we take steps to delete or de-identify it.
Our Services are intended for businesses and individuals aged 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, please contact us and we will take steps to delete it.
Our website may link to third-party sites, including those of funding partners. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of every site you visit before providing information.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes may be communicated through the Services or by other reasonable means. Your continued use of the Services after an update constitutes acceptance of the revised policy.
Questions about this Privacy Policy, or want to exercise a privacy right? Reach out and we'll respond promptly.